The WOM Protocol (WOM) is a user-generated marketing channel that leverages word-of-mouth marketing. WOM plans to create an ecosystem of creators, authenticators, publishers, and advertisers, to create, get incentivized, and receive rewards.

As per its whitepaper, WOM plans to resolve three core challenges:

WOM plans to address all challenges mentioned above by bringing organic word-of-mouth recommendations into their marketing mix in a measurable and scalable way. With the integration of blockchain technology and digital tokens, WOM aims to solve issues in the marketing industry.

The WOM protocol works like opt-in legislation forcing a fair, peer-to-peer interaction. As a result, the WOM Protocol allows all members to communicate with one another and contribute to the ecosystem's value.

In the WOM Ecosystem, each member has a distinct and valuable function to perform.

The WOM token is the native utility token of the WOM Protocol. The WOM token plays a significant role in the functioning of the ecosystem on the WOM Protocol. The WOM token is planned to be used solely as the primary utility token on the network. The WOM token is implemented as a token contract on the Ethereum blockchain, based on an ERC20 compatible standard.

The team behind WOM includes Melanie Mohr, the CEO of WOM, and Chris Hardaker, who is the CPO of the platform. WOM was launched in 2018. WOM token has a maximum supply of one billion tokens.