Wabi (WABI) is an ecosystem that bridges the gap between brands and consumers, facilitating an equitable and confidential exchange of value and information. The ecosystem encourages consumer participation with Wabi tokens, which can be redeemed at a dedicated marketplace for a variety of unique products from around the world. Brands, in turn, utilize Wabi tokens to gain access to valuable consumer behavior data, enabling them to make informed marketing and strategic decisions. The Wabi ecosystem strives to enhance marketing efficiency for participating companies by tapping into corporate marketing budgets.

Wabi operates through an Agile Marketing Platform known as Taeltech. This platform allows for rapid data collection, hypothesis formulation, testing, and diagnostics, disrupting traditional marketing and product development methods in various industries. By scanning barcodes on everyday products, consumers earn Wabi tokens and gain access to valuable product information such as safety analysis, nutritional value, manufacturer reputation, and product ratings. This interaction provides the ecosystem with an overview of a consumer's shopping habits and preferences, which is invaluable for market research and marketing strategies.

Wabi tokens have a range of potential use cases within the ecosystem. Consumers can use these tokens to purchase unique products from the dedicated marketplace, which ships directly from various global locations. Brands can leverage Wabi tokens to gain access to unique consumer behavior datasets, enabling them to make informed marketing and strategic decisions. Additionally, the Wabi ecosystem provides a platform for brands and manufacturers to list their products and access new markets. The marketplace is also equipped with behavioral diagnostic tools, making it a testing ground for brands considering new product launches or market entry.

Wabi was founded in 2013 by Alex Busarov and Yaz Belinskiy, who first met in high school and later studied at the London School of Economics. After working in consulting at McKinsey and Bain, they identified inefficiencies in the Fast-Moving Consumer Goods (FMCG) industry and saw the potential for technology to address these issues. They envisioned a more effective way to conduct marketing, leading to the creation of the Wabi ecosystem. The ecosystem has seen a reduction in the circulation of WABI tokens, reflecting the utilization of the tokens within the ecosystem.