Sator is a cryptocurrency platform that connects the participants of the content ecosystem in an open economy to enhance value creation and allocation. Sator transforms popular TV shows into open digital economies that allow users to interact and transact peer-to-peer. According to its whitepaper, the platform embodies the unique strategy required for accessing and enhancing the written series television industry for every stakeholder.

Existing challenges faced by the television industry include stagnation, fragmentation, and dominance concerning subscribers attaining upper limits in the total number of subscriptions. Also, internal network research has depicted that viewer choice is carried mainly by emotions, and this kind of engagement can lack some facets of transparency, alignment, and association with the series. Thus, Sator was created with an aim to drive viewership, engagement, and rewards all through the community. The Sator forum is a digital economy built on blockchain technology that allows coordination and openness needed to determine the viewers' interests and incentivize their actions. The Sator platform seeks to democratize the television standard wherein users can create the value of the show.

Sator offers an interoperable, scalable, and unified platform that uses smart contracts and the associated data analysis and programmability to increase interaction. The staking mechanism of Sator enables a TV show to trade its native tokens, deposit them, and select audience engagement opportunities. Sator network intends to develop and preserve the viewership of series by offering rewards to content creators and viewers through decentralization.

SAO is the native token of the platform. The tokens are allocated to content creators and viewers based on their involvement with the system.

SAO tokens are employed to access features of the ecosystem of Sator. SAO, a multi-purpose token, drives behavior for developers, end-users, creators, advertisers, distributors, talents, and other participants of the ecosystem. Viewers can stake SAO tokens to access main features like rewards and NFT designated in SAO. Distributors can also stake SAO tokens for improving viewership growth prospects. The token holders can contribute to the platform's governance depending on their stake, and the allocation of SAO rewards incentivizes them to participate in the ecosystem. The token holders are eligible to propose and vote on alterations taking place on the platform.