TV-TWO is a platform that seeks to offer blockchain-based video entertainment. As mentioned in the whitepaper, users that switch to TV-TWO receive the same content they wish to see. TV-TWO seeks to offer all leading YouTube channels together with a personalized video stream designed by a supervised learning algorithm. In the TV-TWO ecosystem, users are rewarded with TV-TWO (TTV) Ethereumtokens (ERC20) for their attention.

TV-TWO aims to establish a direct bond between content providers, consumers, and advertisers. The platform empowers individual players to pursue direct interactions on the blockchain, which eventually decentralizes the ecosystem. The features disarm broadcast providers, oligopolistic TV networks, and tech giants. Oligopoly means a small number of producers were working to restrict output in order to achieve above-normal market returns.

TV-TWO’s decentralized nature differentiates its open platform from the established walled gardens in advertising. A walled garden implies a limited set of technology provided to users to create a monopoly. Users are rewarded with TV-TWO’s custom Ethereum token called TTV for every sponsored message. The token comes directly from the advertiser and gets stored in the Ethereum wallet.

TV-TWO intends to build transparency right into the core of the model. By doing so, the firm wishes to overcome the problem of limited viewability, fraud, and brand safety issues. With TTV, security and fairness aim to regain power in the video entertainment space. According to the whitepaper, a token for television (TTV) seeks to overcome the bootstrapping challenge of initially limited application utility. Bootstrapping is the running and founding of a firm using only personal finances or operating revenue. The token reserves the right to show ads to a fixed portion of the TV-TWO user base. Each consumer that comes to the platform seeks to improve the utility of the token.

The whitepaper was published in the year 2017. The interactive coin offering was made in the second quarter of 2018, i.e., April 24, 2018.

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