As with the increase in the new assets, NFTs are becoming more complex to verify and protect the original creation. Therefore, MAD utilized a DAO mechanism and NFT and NFC (near field communication) technology to seek to ensure the real creators were validated and verified independently. DAO is an organization that automates decisions and facilitates cryptocurrency transactions. Also, the NFT marketplace offers users a bundle of digital and physical NFT assets. For collectors, the platform seeks to offer seamless access to the crypto artwork market and remove the high barrier of entry. Also, for creators, the platform seeks to offer new market value for their commodities that extend their shelf life and maximize appeal. This new digital experience aims to help provide direct access to IP owners that adds value to existing marketplaces, influences the ecosystem, and empowers brand marketers.

UMAD is the official cryptocurrencyof MAD. The tokenprovides power to the creators and collectors on the platform to vote for upgrades and participate in curation and moderation. Users can acquire UMAD by trading NFTs and tokenizing real-world assets. Thus, the user who values the platform creates more governance over the platform. Also, the users can stake their NFTs to borrow UMAD, and vote for the changing future decision, long-term development, and adding values to the marketplace.

The official whitepaperof MAD was introduced in 2021. The team of MAD includes Robert Tran, cofounder & Jedi, Raymond Hung, cofounder, product & deep-sea diver, and Cover Liang, cofounder tech & hacker. Some other team members of the ecosystem include Manly Liu, data scientist & algo trader, Jeremy Cheng, chief disruptor & cybersecurity geek, and Peter Laverick, business development & professional athlete.