Zipmex describes itself as a leading cryptocurrencydecentralized exchange platform in the Asia-Pacific region. The Zipmex vision is to pioneer digital asset services and opportunities. The platform also aims to upgrade in such a way so that it can make the digital assets relevant in the everyday lives of the users.
According to its whitepaper, various challenges faced by the blockchain and digital asset industry in the current scenario include the fluctuation in trading volume and the adoption of blockchain technology by traditional financiers and investors. Further, the platform claims that the current crypto market focuses only on trading and investment use cases due to various technical barriers. Another challenge is the fraud and lack of cybersecurity in the crypto environment. Thus, Zipmex aims to educate and support traditional investors by providing an easy and seamless experience to tackle all such issues. Further, Zipmex aims to expand the use case of cryptocurrencies and connect users with real-world use. Furthermore, the platform aims to invest in best-in-class security solutions.
The platform further provides many functionalities under its ecosystem. ZipSpend is a function where the platform enables its users to make payments with digital assets using QR codes. ZipStock enables users to trade tokenized stocks. ZipWorld is another facility provided by the platform where users use the platform’s native cryptocurrency to redeem limited edition products and access events. Users are also able to trade NFTs on the platform. According to its website, the platform allows the users to pay less trading fee, helping in instant trade of cryptocurrencies, and provides the best price of the digital asset on the platform.
The platform’s native cryptocurrency is ZMT. The utility token is based on the ERC-20protocol. By the facility of ZipUp and ZipLock, the holders of ZMT earn an additional bonus on their holdings. ZLaunch enables the holders to earn new tokens as a reward before their listing on various exchanges. ZipLend is another platform function providing borrowing funds against the digital asset held with Zipmex with a low borrowing rate. The platform users also get fee discounts and rewards on making payments through ZMT.