Unifi Protocol DAO (UNFI) is an approach to blockchain economics that aims to build a sustainable blockchain economy. It seeks to eliminate transaction volatility and inflation by using a stablecoin as its gas token. UNFI is the governance token for Unifi Protocol DAO, giving holders the rights to propose and participate in referendums. The project's mission is to make blockchain a solution to modern finance, creating a predictable and sustainable blockchain economy that businesses can rely on.

Unifi Protocol DAO operates on a proof-of-stake (PoS) consensus mechanism, which relies on the stakeability of tokens to ensure the validity of nodes and secure the mining process. This approach is scalable and offers more flexibility to project creators, without requiring vast amounts of electrical and computing power. Unifi Protocol DAO's solutions include a wrapperless cross-chain bridge (uBridge), a multi-chain AMM (uTrade) complete with advanced DeFi arbitrage strategies (DARBi), and a fully collateralized token integrated throughout the ecosystem ($UP).

Unifi Protocol DAO provides the building blocks for the next generation of DeFi development. It aims to bridge the existing economy of Ethereum-based DeFi products to growing DeFi markets on other blockchains. The Unlimited Potential Token (UP) is at the core of Unifi’s DeFi system, minting in direct proportion to the fees and other revenue generated by the entire Unifi Protocol. This creates a distinctive rewards structure where holders, protocol users, and liquidity providers may benefit. Unifi Protocol DAO also features incentivized liquidity pooling, a fee-sharing governance token, loyalty rewards token, and a lending platform.

Unifi Protocol DAO was founded by an online staking community called Sesameseed. Juliun Brabon, co-founder and CEO, started working on Unifi Protocol DAO in 2018 after a career in operations management. Kerk Wei Yang and Daniel Blanco, integral parts of the Unifi team, joined full-time in October 2020. Since its inception, Unifi Protocol DAO has been working on blockchain economics with their solutions. The total supply of UNFI tokens is 10,000,000.

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Unifi Protocol DAO ranks 348 among tradable assets on Coinbase. Popularity is currently based on relative market cap.

Currently, 66% of Coinbase users are buying Unifi Protocol DAO. In other words, 66% of Coinbase customers have increased their net position in Unifi Protocol DAO over the past 24 hours through trading.