MovieBloc is an extensive participant-centric movie ecosystem. According to its whitepaper, the platform offers creators a transparent revenue share, audience data, and equal screening opportunity. At the same time, viewers get to access various films and content. The platform seeks to remove any intermediaries and offers a direct distribution channel between the creators and the audiences. MovieBloc aims to create an ecosystem with all film distribution participants, such as translators, designers, etc., and not just a content-based platform focusing on content providers and consumers.

Though the theatrical and home entertainment market is growing, it is plagued with certain problems. Conglomerates dominate the industry with a vertical integration across the three phases, including production, distribution, and exhibition. This creates barriers involving biased screen allocation since the business primarily focuses on obtaining a wider audience for higher revenues. This harms the filmmakers and the audience. While the filmmakers are asked to create films with a high probability of commercial success, consumers’ right to enjoy the content of their choice is somehow lost. The platform seeks to resolve such problems via the forum’s partnership with KMPlayer; it will not only offer film producers an equal opportunity to create and show their films but also offer several movies to users at reasonable prices.

MBL is the ecosystem’s native digital token that is used for economic activity and for making payments by users to watch premium content – paid tokens are distributed to contributors, including creators and curators, through the smart contract. Also, for creators making payments to translators and designers, and as donations by users to other participants, including creators, translators, designers, reviewers, etc. Tokens are also given to make deposits for screen expansion by curators as they can lease individual theaters that can provide movies to consumers. MBL can also be rewarded to users when they receive ratings and reviews on their viewed content. Viewers have an option to report illegal content such as copyrighted content and get tokens.

MovieBloc’s whitepaper was released in April 2019. The token’s total supply is 30,000,000,000.