Basic Attention Token (BAT) is a digital advertising token built on the Ethereum blockchain. It aims to transform the current digital advertising model by creating a system where users, advertisers, and publishers are fairly compensated for their participation. BAT serves as the unit of exchange in this ecosystem, with the goal of rewarding users for their attention while offering advertisers more effective ad engagement. This system operates through the Brave Browser, where users can view privacy-preserving ads and potentially earn BAT tokens in return. Advertisers use BAT to deliver targeted ads, aiming to reduce ad fraud and improve engagement rates.

BAT functions within the Brave Browser, allowing users to opt-in to view privacy-focused ads in exchange for BAT tokens. Advertisers fund their campaigns using BAT, and the majority of this budget—approximately 70%—is distributed to users as rewards. A smaller portion goes to advertisers and the Brave platform itself. This approach seeks to eliminate the middlemen typically found in traditional digital advertising, thereby reducing costs and increasing efficiency. The BAT system tracks user engagement using Zero-Knowledge Proof (ZKP) protocols to ensure privacy while accurately compensating publishers and content creators.

BAT is designed to enhance the digital advertising industry by fostering a more transparent and efficient ecosystem for users, advertisers, and publishers. Users can earn BAT tokens for engaging with ads, creating a new form of attention economy. Advertisers can utilize BAT to fund ad campaigns, potentially improving engagement and minimizing losses from ad fraud. Publishers benefit from a fairer revenue distribution model. Beyond the Brave Browser, BAT has the potential to be integrated into other browsers, messaging apps, and digital platforms, broadening its utility in the web3 advertising space.

Basic Attention Token was launched in 2017 following a successful initial coin offering (ICO). The project was founded by Brendan Eich and Brian Bondy, both with extensive backgrounds in the internet software industry. Eich, the CEO of Brave Software, Inc., is known for inventing JavaScript and co-founding Mozilla and Firefox. Bondy, the CTO of Brave and BAT, previously held engineering roles at Mozilla, Corel Corporation, and Khan Academy. BAT's attention-based advertising model was rolled out to users globally through the Brave Rewards program, allowing participants to earn BAT tokens for engaging with ads.

我们实时将 Basic Attention Token 更新为 USD 货币。通过 Coinbase 获取最新 Basic Attention Token 价格。

Basic Attention Token的当前市值为 US$1.402亿。高市值意味着该资产在市场上的价值很高。

Basic Attention Token的历史最高价位是 US$1.94。这是Basic Attention Token自推出以来的最高价格。

在过去 24 小时内，Basic Attention Token的交易量为 US$849.044万。

与Basic Attention Token具有相似市值的资产包括edgeX, Decentraland, EigenCloud和许多其他资产。要查看完整列表，请参阅我们的可比市值资产。

Basic Attention Token的当前流通供应量是 15亿。

Basic Attention Token在 Coinbase 上的可交易资产中排名 44。受欢迎程度目前基于相对市值。

目前，有 89% 的 Coinbase 用户正在购买Basic Attention Token。换句话说，89% 的 Coinbase 客户在过去 24 小时内通过交易增加了他们在Basic Attention Token的净头寸。