Ariva (ARV) is a cryptocurrency intended for international and local tourism use. Members of the Ariva ecosystem can connect with tourism service providers and make bookings using cryptocurrencies. Simply put, the Ariva portal aspires to be a decentralized blockchain-based marketplace for tourism-related services.

Today's growing global tourism involves a high volume of transactions, the majority of which are targeted at converting the currency travelers are carrying into currency used in destination nations. These international transactions come with a hefty price and cause inconvenience for tourists. Also, travelers must carry currency  to pay for goods and services to avoid credit card costs in another country. In this sense, one of ARIVA's key goals is to use blockchain to simplify making payments and make them borderless.

With a goal to build a close-knit decentralized tourism industry, the Ariva ecosystem operates through three projects. The first is Ariva.Finance, a blockchain-based payment gateway to seek to facilitate trade in cryptocurrencies. Another project is the Ariva.Club, a social networking site that seeks to allow users to share their experiences related to travel, restaurants, museums, etc., and earn cryptocurrencies as rewards. Lastly, Ariva.World is the decentralized travel and tourism-related services marketplace.

The whitepaper mentions that Ariva.World portal aims to provide the following features to provide an easy and rewarding experience for its users. Because it's a marketplace, there are two parties involved—consumers and service providers. The portal brings their goals together and seeks to offer a solution that works for all. 

ARV is the utility token of Ariva.Wold. The token resides on Binance Smart Chain, a parallel chain running smart contracts on the Binance Exchange. The primary goal of Ariva is to serve as a payment and settlement system for Ariva.World users. Additionally, the ARV token can also be staked to earn rewards.

Ariva Co. created the Ariva ecosystem, and the project launched the whitepaper in 2021 with a maximum total supply of 93,640,000,000 tokens.