Ethereum Push Notification Service (PUSH) is a communication protocol that aims to enable users to create, receive, and subscribe to notifications. With the help of the protocol, several DApps, services, and smart contracts aim to communicate with users through multiple platforms like mobile, tablet, web, etc. Smart contracts are just like regular contracts; however, instead of being drafted on paper, these contracts run in the form of protocols on blockchain.. PUSH is designed in a way that seeks to allow efficient movement of the notification’s data from a peer-to-peer-based network. 

As per the whitepaper, the current Web3 infrastructure lacks convenience and adaptability. Web3 is a concept for a new iteration of the World Wide Web that incorporates blockchain technology. Due to the inconvenience in Web3 infrastructure, users face issues like spamming, irregular communication, and accessibility and privacy concerns. PUSH focuses on eradicating these issues faced by users. This is done by making Web3 infrastructure convenient and adaptable for users, seeking to ensure users do not miss important notifications, alerts, notices, and offers. 

Another feature of PUSH is that all notifications aim to go directly to the user’s wallet, where they take instant measures. PUSH protocol primarily consists of service, channel, subscribers, and users. The four components seek to work together, intending to make the overall experience extraordinary and memorable for users. PUSH also aims to prioritize users and build a structured form of services. PUSH seeks to emphasize swift adoption, becoming multichain, and ensuring efficient protocol integration for its users.

The platform introduced PUSH, a nonrefundable functional utility token used as the medium of exchange between participants on the PUSH protocol. Introducing PUSH aims to deliver a suitable and secure mode of payment between participants who interact within the ecosystem on the PUSH protocol. Being a native governance token of the PUSH protocol, PUSH gives owners the right to vote on important decisions, and reward distribution rates and other structures within the platform. 

Harsh Rajat and Richa Joshi are the founders of the PUSH platform. Rajat has entrepreneurial experience in several tech spectrums, including architecting, development, and design. On the other hand, Joshi has 12 years of techno-functional experience in project management and marketing.