As mentioned on the website, PinkSale is a protocol that aims to give everyone the ability to make their initial token sale and launch their token. No coding experience is required for interested users. They can walk through the terminal to create tokens and start with a few mouse clicks. PinkSale also has several other tools to assist users with the token's launch, such as listing the token on PancakeSwap, PinkSwap, UniSwap, ShibaSwap, SushiSwap, KuSwap, and QuickSwap. Besides this, the PinkSale ecosystem aims to have various features for users like:

PinkSale intends to motivate users to continue using the platform in addition to being a token sale creator. PinkSale has a farming protocol to seek to encourage project owners to choose PinkSale when launching. Yield farming is a decentralized finance (DeFi) trading method. It entails lending or staking crypto coins or tokens in exchange for rewards in the form of yield or transaction fees. The purpose is to seek to provide a secure environment for the Pink ecosystem's traders.

The PinkSale platform token with the ticker PINKSALE is awarded to the top projects developed on the platform. Users can pay for any costs on the platform using PINKSALE. Every quarter, the platform trades 20% of its profits in repurchasing PINKSALE and burning them. The tokens are transferred to a wallet address that may only be used to receive the tokens and cannot be used for other transactions. The wallet is no longer connected to the network, and the tokens are no longer usable. Burning tokens essentially removes them from the available supply, reducing the volume in circulation and increasing the token's value.

PinkSale’s whitepaper was launched in Q2 of 2021.