Bella Protocol (BEL) is a platform that aims to simplify and democratize the use of DeFi products, making crypto banking more accessible and user-friendly. Launched in September 2020, Bella Protocol offers a suite of DeFi products that aim to address common issues in the blockchain space such as high fees and slow transactions. The platform's smart pool feature aims to provide users with competitive yields in the DeFi market while benefiting from nearly zero gas fees. The BEL token, an integral part of the Bella Protocol ecosystem, serves as a reward token and enables holders to participate in the platform's governance.

Bella Protocol operates through a range of products including the Bella Liquidity Mining platform, flexible savings, a one-click smart portal, a lending platform, and a Robo-Advisor. The one-click smart portal aims to deploy assets with zero gas fees on popular DeFi products. The Robo-Advisor tool is designed to assist users in the investment selection process. The BEL token holders can contribute to the platform's governance by voting on potential upgrades and releases. They can also receive rewards by participating in staking. Bella Protocol's smart pool feature routes funds to DeFi protocols with the most competitive return, aiming to help users achieve attractive, risk-adjusted, sustainable returns.

Bella Protocol offers a variety of use cases for individuals interested in the DeFi space. Users can deposit stablecoins and supported tokens to potentially receive yields automatically through Bella's Flex Savings feature. The platform also allows users to stake their BEL tokens to receive fee compensations from the network and receive staking compensations. Additionally, BEL tokens can be used to get exclusive discounts on Bella Protocol products, such as its robo-advisor tool. Bella Protocol's suite of DeFi products aims to simplify the user experience, making it easier for individuals to navigate the crypto banking landscape.

Bella Protocol was co-founded by Felix Xu and Yemu Xu in 2020. Felix Xu, the CEO of Bella, is also the co-founder of ARPA, a privacy-preserving blockchain platform that incubated Bella Protocol. The Bella team, which overlaps with that of ARPA, comprises individuals with diverse backgrounds in blockchain, finance, and product development. Bella Protocol was the first project distributed via a prominent Launchpool platform and has received support from several firms, including Arrington XRP Capital and Ledger Capital. The BEL token is supported by the Ethereum network and is projected to reach full dilution by around 2025.