Ultra (UOS) is a unique platform and ecosystem designed for video games and related content. It strives to challenge the existing monopoly held by traditional publishing platforms and create new opportunities for game developers, players, and influencers. Ultra aims to provide a more balanced solution for both players and developers. Players can enjoy instantly playable games, receive UOS by using the platform, and access exclusive games. Developers, on the other hand, can leverage more effective marketing tools and potentially achieve higher sales revenue. Ultra also offers a platform for advertisers, a marketplace for players to resell their used games, and a platform-exclusive app.

Ultra operates on the EOS blockchain, which is known for its high-speed transactions and large user throughput without transaction fees. This blockchain is designed to accommodate the demands of thousands of applications running on its network without experiencing congestion common to other blockchains. Ultra chose EOS for its flexibility, which allows for freezing and fixing broken smart contracts, and for its inter-blockchain communication capabilities. Ultra's tech stack also allows users to choose whether they want to receive Ultra coins as compensation for watching advertisements on the platform.

Ultra aims to provide a wide range of use cases for its users. For game developers, Ultra seeks to provide access to new business and marketing tools that can open up new revenue opportunities. Developers can also leverage referral bonuses and rewards programs specifically built to help them scale their businesses. For players, Ultra offers the option to play a game within minutes of purchasing it, receive compensation through participation in beta tests, advertisements, and game curation, and the opportunity to resell their games while receiving UOS in the process. Additionally, Ultra offers Ultra Go, a companion app that allows players to participate and receive UOS on Ultra from mobile devices.

Ultra was incubated by a team of video game industry veterans with a track record working for major Western and Asian companies. The company's co-founder, David Hanson, has 18 years of experience founding major gaming companies, including a $100+ million USD game console project later acquired by Xiaomi. Nicolas Gilot, the company’s second co-founder, has multiplied the revenue of several video game and mobile app-related projects. Ultra is advised by current and former professionals with work experience at AMD, Microsoft, and a number of elite investment banks. The company consists of 50+ full-time collaborators with over 150 years of combined experience at companies like Apple, Dell, Google, Microsoft, and Ubisoft.