Cow Inu is a community-driven digital asset project created to digitalize conventional currencies. The platform seeks to combine utility and community strength to make Cow Inu the biggest crypto asset in the market. The project claims to be inspired by and named after the ancient symbol of wealth and prosperity, cows. The Cow Inu team also claims to be committed to conserving animal rights through various NGOs. The project aims to be among the most responsible crypto projects and promises to direct the majority of the revenue generated to animal rights initiatives. 

The Cow Inu platform aims to create three utility projects in three distinct segments. Firstly, the platform intends to build Goloka.online – an NFT and merchandise marketplace. Secondly, the platform seeks to build a blockchain-powered network for managing donations. Thirdly, Cow Inu aims to build an education platform focused on the crypto space. However, the project initially intends to focus on streamlining donations and commitments to various initiatives. It further states that non-profit organizations must embrace digitalization and blockchain technology to ensure transparency and prevent corruption. 

CI is the native cryptocurrency of the Cow Inu project. According to its whitepaper, the project uses a unique consensus mechanism called Proof-of-Protection, which rewards those who protect animals. Cow Inu claims that the mechanism can change the mindset of the prevailing crypto rewards system. Cow Inu also states that Proof-of-Work (PoW) and Proof-of-Stake (PoS) – the two most common blockchain consensus mechanisms – are inefficient, as the former harms the environment and the latter helps only the largest stakeholders. Thus, Cow Inu seeks to use PoP to reward persons who protect animals, thereby incentivizing animal protection. Out of the total supply of CI, about 10 percent of tokens have been reserved for rewards under PoP. 

Cow Inu was co-founded by Jaison Oliyil and Binoy Jose, Dallas-based entrepreneurs. Jaison is the founder of various businesses like CyberSolve Information Technology, Christian Daily, DroidEstates, and Hillpoint Homecare. Binoy is an IT veteran with twenty-two years of experience and the founder of BizFirst, OperateCrypto, Qoboto. The maximum supply of Cow Inu is capped at 988,000,000,000 CI tokens, 8 percent of which is reserved for the team. Nineteen percent of the total supply is reserved for ecosystem development, while 10 percent is reserved for animal protection.