SaTT is an advertising token that allows users to monetize their content. Users are also rewarded for tweets, Facebook posts, YouTube videos, etc. Advertisers and publishers utilize SaTT tokens to manage advertising transactions, making them faster, safer, and less expensive. An advertiser can establish advertising campaigns whose terms of participation and results are kept on Ethereum's blockchain using the smart contract of SaTT.

According to the whitepaper, the SaTT token is a blockchain-based utility token. An advertiser can build advertising campaigns with the SaTT smart contract, and the terms for participation and outcomes are maintained in distributed decentralized records or the blockchain. And through dedicated APIs (Application Programming Interface), these advertisements are searchable.

Traditional centralized advertising firm business models rely on a prohibitive cost of entry and a wide range of monthly charges for the services rendered.

Thus, the transaction costs are shared between the encryption and oracle modules based on user demands with the blockchain and the SaTT smart contract. There is no monthly billing minimum. Payment of commissions to affiliates in typical centralized advertising agencies might take many months, resulting in hefty transfer fees and blockage if the minimum billing amount is not fulfilled. Payments are made instantly when utilizing SaTT, as long as the transaction is successful.

Oracles can be created directly by ATAYEN Inc. or via the SaTT API by third-party developers. The advertiser can select the most appropriate verified apps or commission new applications. When transactions are accepted and validated, the application developers are paid a commission.

The first version of the whitepaper for the SaTT platform was released on January 6, 2021. The team members of the SaTT platform include Gauthier BROS, the CEO of SaTT; Stephanie CLEMENT, the CTO; Samir KSIBI, the associate partner; Geoffrey MOYA, the blockchain expert; and Caroline MURACCIOLI, the chief designer.