Juventus Fan Token ($JUV) is a digital asset that strives to provide fans of Juventus Football Club with a unique way to engage with their favorite team. This token is part of a broader category of tokens known as Fan Tokens, which are designed to give fans a share of influence within their favorite sports teams or clubs. The $JUV Fan Token is specific to Juventus, a professional football club based in Turin, Italy, that competes in the Serie A, the top tier of the Italian football league system. The token is minted on an EVM compatible permissioned sidechain called Chiliz Chain, which seeks to make the sending and receiving of Fan Tokens fast and inexpensive.

The Juventus Fan Token operates on the Socios.com platform, which is powered by the Chiliz ($CHZ) utility token. Fans must acquire $CHZ in order to obtain Fan Tokens. Once obtained, these tokens provide access to an encrypted ledger of voting and membership rights ownership. The weight of a fan's vote is determined by the number of Fan Tokens they hold. For instance, if a fan holds 10 Fan Tokens, their vote will count as 10. The Juventus Fan Token seeks to give fans the power to influence decisions taken at the Juventus HQ in Turin, from choosing a new goal celebration song to deciding on the official team bus design.

The Juventus Fan Token seeks to provide fans with a platform to influence and engage with the team like never before. Token holders can participate in official club decisions, such as choosing the goal celebration song or the design of the official team bus. In addition to voting rights, token holders can also gain access to VIP experiences, earn official products, and more. For instance, $JUV Fan Token holders can have VIP access to all home league, cup, and European matches, receive signed memorabilia, and even have the chance to meet their favorite players. The token also seeks to provide fans with the opportunity to participate in quizzes, games, and club decisions on the Socios.com App.

The Juventus Fan Token is a product of a partnership between Juventus Football Club and Socios.com, a platform that seeks to empower sports fans by giving them a voice in their favorite teams' decisions. The token was created to provide Juventus fans worldwide with a platform to influence and engage with the team like never before. Since its inception, the Juventus Fan Token has been used to influence various decisions within the club, from choosing the goal celebration song to deciding on the design of the official team bus. The token is part of a growing list of partnerships launching their Fan Tokens on the Socios.com platform, which includes some of the biggest sporting organizations in the world.