FC Barcelona Fan Token (BAR) is a utility token that emerged from a collaboration between FC Barcelona and Chiliz, a global blockchain financial technology provider for the sports and entertainment industry. BAR is a digital asset that does not have an expiration date and provides its holders with the opportunity to participate in polls, quizzes, and contests on the Socios.com app, a sports fan engagement platform developed by Chiliz and built on Chiliz Chain. The token strives to bring the community closer together and attract a global audience by facilitating interaction with the soccer team.

BAR operates as a membership token, allowing users to compete for exclusive rewards and team recognition. These rewards may include match tickets, exclusive fan experiences, Socios.com bonuses, club NFTs, and digital badges. Through BAR, members may have the opportunity to acquire VIP goods/services, VIP access to stadiums and match tickets, and rare collectible items. Users are encouraged to stake BAR for NFT rewards and gain access to gamified utility. Token holders vote using a smart contract, and FC Barcelona is encouraged to consider the outcome of the poll and implement the results.

The potential use cases for BAR are diverse and centered around fan engagement. Token holders may have the opportunity to influence club decisions and participate in Fan Rewards contests. They may also enjoy perks such as VIP access to the Camp Nou home stadium, the opportunity to meet well-known football legends, attend autograph sessions, and get signed items & team merch. Additionally, BAR holders can vote in polls posted on Socios.com, with the weight of their vote depending on the number of tokens they hold. The token also allows for staking, where BAR tokens can be staked for NFT rewards.

The launch of the BAR token took place in June 2020, in cooperation with Socios.com and Chiliz. FC Barcelona, a well-known football team, partnered with Chiliz, a company that offers a blockchain-based toolkit to sports and entertainment organizations. Alexandre Dreyfus, CEO of Chiliz and Socios.com, has a rich history in the digital space, having founded several successful online projects before creating Chiliz and Socios.com. The BAR token was launched with the aim of enhancing fan interaction.