Alkimi is a blockchain-based decentralized advertising platform. The platform aims to increase transparency and prevent common frauds that malign the advertising industry. According to its whitepaper, Alkimi aims to promote accountability within the digital advertising space. The developers propose to implement accountability by storing all records of services and engagement onto the blockchain in an irrefutable method.

Digital advertising through the internet has provided a number of benefits including real-time information and asset exchange. However, issues such as high fees continue to create hindrances for many users. Dependency on some centralized exchange platforms has led to inefficiency in the market. Alkimi aims to build its Alkimi Exchange platform on the constellation network for reduced fees on transactions.

Alkimi developers look to address the transparency aspect of blockchain-based advertising. Transparency would help advertisers to verify if their products reach the intended end-users. The developers also propose to implement industry standards to define various types of data. These standards can assist in identifying and restricting fraudulent activity on the Alkimi platform in real-time. The benchmarks would also increase the auditing possibilities.

Alkimi Exchange aims to establish the value of digital advertising exchange by adopting technological strategies. These strategies help advertisers to use a verifiable supply chain; as well as assist in instantaneous payment reconciliation.

On the other hand, publishers can audit their buyers on the platform. The strategic adoption of technology also benefits the publishers to monetize their bandwidth through ads, rather than monetizing their advertisements through bandwidth. The end-users also can benefit from faster loading times due to the implementation of such technologies.

A fair distribution of revenues is central to the idea of the Alkimi Exchange platform. The $ADS token would assist to facilitate this idea of fairness on the platform comprehensively. $ADS is an ERC-20 token that is used as the native currency on the Alkimi Exchange platform. The $ADS token is proposed to be backed by the utility asset L_o token. The L_o tokens would serve commercial entities as well as other participants of the network.

The CEO of Alkimi is Ben Putley. Adam Chorley is the COO. Benjamin Jorgensen, Barry Herbst, Linden Leadbetter, and Daniel Beard are some of the advisors to Alkimi.