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Coinbase becomes the first crypto partner to the Canadian Football League
Tl;dr: Coinbase is the Canadian Football League’s first-ever crypto partner, and will also sponsor the 111th Grey Cup, and the coin toss at the game this November. This marks the first crypto partnership from a major Canadian professional sports league. We’re committed to growing and building in Canada, and this is another step to demonstrate that Canada is a priority market for us.
Coinbase is the new official crypto partner of the Canadian Football League (CFL) and the 111th Grey Cup. This collaboration marks a significant milestone as we join forces with one of the most celebrated sports leagues in the country. At Coinbase, we believe in the power of cryptocurrency to drive economic freedom, and this partnership exemplifies our dedication to giving Canadians safe and secure access to this digital asset class. With an estimated five million crypto holders calling Canada home, about 13 percent of the population, there is a significant opportunity for growth in the Canadian market. Canada is the second-most crypto-aware country across all of Coinbase’s international markets, and CFL fans form a strong contingent of that number.
“The CFL is one of Canada’s most celebrated sports leagues, and we’re thrilled to be partnering with them,” said Lucas Matheson, CEO, Coinbase Canada. “Together, we aim to deepen Canadians’ connection with crypto and provide them with the tools and opportunities to participate in the digital economy, increasing economic freedom across Canada in the process.”
To celebrate the partnership and bring more Canadians into the cryptoeconomy, Coinbase is giving away $25 in bitcoin to every CFL fan after their first trade on the Coinbase mobile app or Coinbase.com. Scanning QR codes can earn fans regular season tickets next season or bitcoin prizing; one lucky winner will receive a grand prize of $50,000 in bitcoin and an Ultimate Grey Cup Experience trip for two to the 112th Grey Cup in Winnipeg next season.
Coinbase officially launched in Canada in 2023, and has since become the largest and first international exchange to be registered as a Restricted Dealer.
“Technology has transformed how fans interact with the game,” said Tyler Keenan, the CFL’s Chief Revenue Officer. “Partnering with a forward-thinking company like Coinbase allows us to grow our offerings and develop more exciting and innovative ways to connect with our amazing fans.”
The 111th Grey Cup, featuring the internationally acclaimed Jonas Brothers in the Twisted Tea Grey Cup Halftime Show, will be played from BC Place Stadium in Vancouver on Sunday, November 17 with kickoff slated for 6 p.m. ET/3 p.m. PT.
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About Lucas Matheson
Lucas Matheson is Coinbase's Canadian Country Director. He is committed to helping create a more equitable financial system in Canada through the power of blockchain.
Lucas has always believed in Coinbase’s mission. He opened his Coinbase account back in 2014, long before joining the company. In his role, he ensures Coinbase is built for Canadians and with their interests in mind. Working with partners, government and regulators, he is making crypto more accessible to Canadians.
Prior to Coinbase, he was the founder and CEO of Pinshape (exit Formlabs), and Senior Director at Shopify leading various operational and finance teams.
Lucas is passionate about entrepreneurship. He spends his spare time advising entrepreneurs and founders on how they can grow and scale, and actively invests in web3 projects and infrastructure.
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