Methodology
Unless otherwise footnoted, data and insights cited in this report are derived from the following sources:
Fortune 100 Initiatives: An analysis of web3 initiative activity by Fortune 100 companies from Q1 2020 to early April 2025 by The Block Pro Research. “Activity” was broadly defined to include any digital assets/blockchain-related internal company projects, investments, partnerships, product/service launches, and other similar initiatives. The Block conducted searches of publicly available information using keywords such as “crypto,” “blockchain,” “tokenization”, “NFTs,” “metaverse,” and “digital assets” across news sites, company filings, press releases and announcements. Search results were manually filtered for relevance, aggregated, and deduplicated. For each initiative in the resulting database, The Block assessed the stage of the initiative, the industry and the web3 use case it pertains to (e.g., tokenization, process automation, payments/settlement, etc.).
Web3 Adoption Survey: A survey of 100 Fortune 500 executives at the level of director and higher, who are aware of crypto and blockchain, conducted for Coinbase by GLG third-party research firm, from April 10-22, 2025.
Small and Medium Business Survey: A survey of 251 financial decision-makers at US businesses with fewer than 500 employees who are aware of cryptocurrency, conducted for Coinbase by research firm NRG from April 14-16, 2025.
Footnotes
1 RWA.xyz, DefiLlama
2. Source: Allium. This excludes artificial volume from internal smart contracts, MEV bot trading, and intra-exchange flows, providing a clearer picture of genuine usage
3. Web3 Adoption Research, conducted for Coinbase by GLG Research, April 2025
4. Source: CEX.IO. This report utilizes a diverse range of trusted sources, including DeFiLlama, Artemis, The Block, Visa/Allium, CoinGecko, CryptoQuant, Checkonchain, and GrowThePie.
Image Footnotes
1, 2, 3 Web3 Adoption Research, conducted for Coinbase by GLG Research, April 2025
4 Small and Medium Business Survey conducted for Coinbase by NRG Research, April 2025
5, 6 Allium
7 RWA.xyz