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Growth Product Analyst
San Francisco, CA
Our mission at Coinbase is to create an open financial system for the world. As a Growth Product Analyst at Coinbase you help us accelerate customer growth through a wide variety of experimentation and analysis. You work will directly enable scaled acquisition and retention initiatives that impact millions of customers. You will work closely with developers and marketers to rapidly create, launch and analyze a variety of concurrent experiments. You’re an energetic and organized self-starter; you are fascinated by cryptocurrency and embody our company values.
- Develop an in-depth understanding of our user demographics and behaviors.
- Analyze marketing campaigns across multiple media channels to help acquire new users, and help determine methods to accelerate growth
- Assist with the creation, testing, and optimisation of user acquisition campaigns and engagement experiments
- Analyze user engagement and retention experiments
- Gather and synthesize user input for our product and engineering teams
- Build strong customer insights by combining qualitative and qualitative methods
- Build internal relationships that enable the team to successfully execute campaigns
- A passion for technology, cryptocurrencies and supporting the growth of this industry
- Extensive experience with data analysis, to include retrieving, manipulating, and visualizing data (e.g. SQL, advanced Excel, Looker)
- Ability to thrive in a high-growth, rapidly changing environment
- Superior verbal and written communication skills
- Experience working with multiple digital channels and tools
- Experience with various traffic optimization tools and practices (e.g. SEO, paid search, display advertising, Google Analytics, event tracking, A/B testing)
- Basic programming proficiency
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We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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