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People Operations Generalist

San Francisco, CA

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People Operations Generalist
San Francisco, CA

Coinbase exists to change the world. By creating an open financial system we will bring about more innovation, efficiency, and equality of opportunity on a global scale. Operating across 33 countries, Coinbase is the world’s largest retail brokerage and exchange, trading $150 billion since inception. Everyone knows people are the key to any successful organization. Our People Ops team is here to ensure our employees have a powerful, engaging and meaningful work experience.

The People Ops Generalist plays a vital role at Coinbase by owning onboarding and offboarding, benefits administration, payroll, the immigration and visa process, HRIS and vendor management. As a Generalist, you have the opportunity to impact every employee's experience at Coinbase. You’ll work closely with the People Ops team to create a powerful, engaging, and meaningful experience for all employees. We are growing quickly you will be able to directly influence the scaling of our organization by thinking creatively, using data to inform your decisions, improving and creating current processes.  We have a healthy foundation and we’re looking for an individual to bring their talents to help us continue to build the most effective People Ops organization on the planet.


  • Think creatively about the employee experience - find ways to improve every People Ops interaction
  • Partner with internal teams to improve the employee lifecycle from onboarding through offboarding
  • Manage relationships with benefit carriers and successfully execute global open enrollment and renewal of benefit plans
  • Work with internal and external teams to build out integrations between HR Ops systems and others
  • Oversee day to day interactions with vendors and external partners (immigration, leaves, Health Benefits, PEO)
  • Implement and administer employee policies
  • Manage all compliance related procedures, audits, annual testing and documentation including all employee handbooks
  • Provide suggestions and support with activities that drive employee engagement, learning and development
  • Manage employee leave of absence program
  • Think strategically about the immigration program and how to constantly improve the experience for our employees
  • Represent our EMEA employees across existing and new programs
  • Assist with the communication and rollout of updated or new people programs and policies
  • Act as ambassador and subject matter expert for “all things People” in your region
  • Engage with employees to surface and promote unique local programs relevant to the office
  • Support our People Programs, including compensation, feedback, engagement, etc.


  • 3+ years experience as an HR Generalist
  • Experience in startup culture - comfort with ambiguity and non-stop problem solving, building, and action
  • Extremely detail-oriented - you can’t sleep at night if loose ends haven’t been tied off
  • Strong interest in process improvement - you love finding ways to make processes more efficient and streamlined
  • Proficient with Google apps, especially Google Sheets - strong analytical and data manipulation skills, experience using pivot tables, creating charts and graphs
  • Impeccable judgment and ability to handle confidential information  
  • Creative, innovative, passionate
  • Excellent communication skills, both written & verbal
  • BS/BA degree


  • Familiarity with BambooHR, Sequoia Benefits, Navia, Fidelity 401k administration, Workday
  • PHR, SPHR strongly preferred


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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