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Kate Rouch Joins Coinbase as Chief Marketing Officer

Former Facebook Global Head of Brand and Product to join Coinbase as Chief Marketing Officer, responsible for all global brand, product and performance marketing efforts.

By Emilie Choi


, August 26, 2021

, 2 min read time

Kate Rouch, Chief Marketing Officer at Coinbase

Today we’re thrilled to welcome Kate Rouch to Coinbase as our new Chief Marketing Officer, overseeing Coinbase’s global brand, product and performance marketing. Kate joins Coinbase after more than a decade at Facebook, most recently serving as Global Head of Brand and Product Marketing for Instagram, WhatsApp, Messenger, Facebook app, Public Affairs and the Facebook company. Kate’s experience at a company with the scale and impact of Facebook will be invaluable as we continue building our brand, growing our teams and working to bring millions more people into the cryptoeconomy.

At Facebook, Kate’s marketing teams were awarded with numerous global advertising awards, including two Silver Lions at Cannes. Throughout her tenure at the company, Facebook’s monthly active users grew from ~500 million to nearly 3 billion people worldwide.

Our industry is at a critical juncture: the crypto community is growing at a rapid pace and crypto companies are more visible to consumers than ever before. At Coinbase alone, we now have more than 68 million customers around the world, with more and more people experiencing first-hand the ways crypto improves upon the traditional financial system.

In Kate’s own words: “I am so inspired by what I’ve learned about crypto, and the vast ecosystem it is helping to usher forth. At its core, Coinbase is about creating more economic freedom for people. It is a mission I feel passionately about. I can’t wait to get started helping to introduce millions more people to the benefits of crypto.”

Welcome to Coinbase, Kate!

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Emilie Choi

About Emilie Choi

Emilie Choi is the President and Chief Operating Officer of Coinbase. She oversees all operations at Coinbase including Corporate and Business Development, Ventures, Security, Institutional Sales, International, IT and Data and Marketing and Communications. Prior to her current role, Emilie served as COO of Coinbase, as well as Vice President of Business, Data and International. Before Coinbase, she spent more than eight years at LinkedIn as the Vice President of Corporate Development. Emilie holds an MBA from the Wharton School of the University of Pennsylvania and a Bachelor of Arts in Economics from Johns Hopkins University.