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Introducing Exciting New Updates for our Brazilian Community

TL;DR We've integrated Pix for easy account top-up using Brazilian Reals, localized our app with 24/7 email support, partnered with Ebanx, and streamlined the user onboarding process. With our Country Director Fabio Plein expanding his role as Regional Managing Director, we aim to bring financial freedom to even more Brazilians through the cryptoeconomy and further strengthen our commitment to the Americas region.

By Fabio Plein, Nana Murugesan

International

, March 21, 2023

, 2 min read time

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Olá Brasil, somos a Coinbase!

At Coinbase, we are dedicated to making it easy for anyone around the world to access the cryptoeconomy and enjoy financial freedom. You may read more about our approach to International Expansion and our 8-week International sprint here. Today, we are thrilled to announce some exciting updates for our customers in Brazil.

First, we've made it simple for you to top up and withdraw money from your Coinbase account using Brazilian Real, thanks to our integration with Pix, a well-known instant payment platform created and managed by the Central Bank of Brazil.

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We've also tailored our app to be fully localized in Brazilian Portuguese, with 24/7 chat support always available to assist you. Finally, we have streamlined our onboarding process, making it easier than ever to get started with Coinbase.

At Coinbase, our goal is to make crypto accessible to everyone while ensuring the safety and security of our customers' assets. As the first cryptocurrency exchange in the Fortune 500 and publicly listed  in the United States, we take pride in being a leader in the industry. Our commitment to trust and safety starts with being secure and compliant, and as a publicly traded company, we are transparent about our track record, financial strength, and risk management practices. We hold customer assets 1:1 and have no gating for client loan recalls or withdrawals, we also have a strong capital position, and an experienced risk management team.

Our company has a rich history of prioritizing safety and trust in the crypto space, and this is reflected in our partnership with Ebanx, a top payment solutions provider in Brazil. We are committed to working with innovators to expand access to the cryptoeconomy and web3, with the aim of bringing these benefits to even more Brazilians.

While we are enhancing our product offerings today, we have a strong history in Brazil. First, we established a technology hub in the country in 2021, with engineering talent developing crypto and web3 technologies using Brazilian expertise for Brazil and beyond. Second, Coinbase Ventures has been active throughout Latin America, including investments in Hashdex, a Brazilian cryptocurrency asset management company, and Ledn, a cryptocurrency-based financial services platform.

Recently, we expanded Fabio Plein’s role as Regional Managing Director Americas, in addition to his current role as Country Director for Brazil, further strengthening our commitment to the country and the region. Fabio possesses a vast amount of experience and knowledge from both the financial and consumer technology industries, making him a valuable member of the Coinbase team.

The updates we announced today are designed to make it even easier for people in Brazil to access the cryptoeconomy and benefit from financial freedom. Join Coinbase today and start your crypto journey now.

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Nana Murugesan

About Nana Murugesan

Nana Murugesan is the Vice President of International and Business Development at Coinbase where he leads the company’s international operations and global partnerships. Previously, he was the Managing Director of International Markets at Snap Inc. where he led Snapchat’s international expansion and strategic partnerships.

Earlier in his career, Nana was the Vice President and General Manager at Samsung, where he served in a number of strategy, partnerships, and operations roles to launch and grow their Galaxy smartphone and services business, notably Samsung Pay. He also held product roles at Cisco and strategy consulting roles at BCG.

Nana received his BE in Engineering from the University of Madras, MS in Engineering from the University of Wisconsin-Madison and MBA from The Wharton School at the University of Pennsylvania.