Today we’re announcing that GDAX — our professional trading platform for individuals — will evolve to become Coinbase Pro.
Since launching in 2015, GDAX has built liquidity and stability in the space and also helped us understand the needs of active crypto traders. Switching to the name Coinbase Pro is a recognition that the individual active trader requires a product completely dedicated to their specific needs.
The platform will offer professional trading tools and services, delivered through a completely reengineered UI that will make the trading experience easier and more intuitive.
Anyone with an existing individual account on GDAX will automatically become a Coinbase Pro member.
Institutional customers can take advantage of our suite of products that were announced last week.
About Brian Armstrong
Brian Armstrong is the Chief Executive Officer and Co-founder of Coinbase. As CEO, Brian is responsible for Coinbase’s consumer and institutional arms, which offer an entire suite of products that make accessing cryptocurrencies easy and secure, in addition to new products that operate at the frontiers of crypto and blockchain. Before co-founding Coinbase, Brian worked as a Software Engineer at Airbnb. He holds three degrees from Rice University: Bachelor’s of Computer Science, Bachelor’s of Economics, and a Master’s of Computer Science.