Coinbase’s first Super Bowl spot invites everyone to experience the cryptoeconomy first hand. CMO Kate Rouch shares why she’s excited about the company’s goal of introducing a billion people to the cryptoeconomy and the power of community.
KATE: There have been a lot of comparisons to the dot.com era and speculation that many of the crypto companies advertising in this year’s Super Bowl will inevitably fail. We don’t think about it that way and judging from the early response we’ve seen, Super Bowl viewers don’t either. The ethos of crypto is about new models of ownership, creativity and community — building each other up, not tearing each other down.
The number of crypto ads at the Super Bowl is yet another signal that crypto is bursting into the mainstream, and at the center of the cultural zeitgeist. What a proud day for crypto!
KATE: Our engineering teams load-tested our site to handle millions of simultaneous hits. The volume we experienced was astounding in comparison to our projections. We saw over 20M+ hits on our landing page in one minute — volume that was historic and unprecedented. We also saw engagement that was 6 times higher than our previous benchmarks. Understandably, this volume led to us temporarily throttling our systems.
Hats off to our engineering team for getting the site back online so swiftly, and allowing us to welcome more people to the cryptoeconomy.
KATE: We liked them all. I’m amazed to see the creativity from brands like Avocados From Mexico, FTX, Intuit, Irish Spring