Coinbase waves the green flag on global expansion in brand partnership with Aston Martin Aramco Formula One™ Team
TL;DR: Coinbase is joining the iconic Aston Martin Aramco Formula One™ Team on their road to victory around the world as their exclusive crypto partner, raising the green flag for crypto and a new era of economic freedom for all. The multi-year global brand partnership, funded entirely in USDC, will highlight our brands’ shared culture of upholding premium quality and driving innovation in a competitive environment.
Coinbase is putting pedal to the metal on crypto at the global level. Today, Coinbase joins forces with the Aston Martin Aramco Formula One™ Team in a global partnership to bring the world of F1 onchain. Coinbase is now the team’s exclusive crypto partner.
We believe cryptocurrency is one of the best tools we have to increase economic freedom in the world, and Coinbase now has the opportunity to drive that message across five continents as the Aston Martin Aramco team prepares for the 75th Formula One World Championship in 2025.
Bridging two cultures of innovation
Aston Martin Aramco is pioneering the next generation of high performance motorsports – a parallel path to our mission of creating economic freedom with the future of global finance in crypto. Aston Martin Aramco’s foundation as an iconic motorsports brand makes this an invaluable opportunity to amplify Coinbase’s global expansion goals and accelerate the pace of financial innovation around the world.
As part of our global brand partnership, you’ll find Coinbase branding on the halo and rear-wing end plate of AMR25 vehicles, as well as on drivers Fernando Alonso and Lance Stroll’s racing suits.
As more of the world moves onchain, Coinbase will also work closely with the Aston Martin Aramco Formula One™ team to create memorable onchain moments throughout the season.
USDC takes pole position
Coinbase is investing in the partnership entirely with USDC, onboarding Aston Martin Aramco as a Coinbase Prime customer and showcasing the potential for stablecoin use for payments. USDC is backed by USD and assets of an equivalent value, and is designed to combine the stability of fiat currency with the speed, transparency, and global accessibility of the blockchain, and Coinbase is at the forefront of this evolution in payments with the close collaboration of the Aston Martin Aramco Formula One™ team.
Crypto spanning competitions worldwide
This partnership underlines Coinbase’s broader connection to the sporting world. With relationships across basketball in the NBA, soccer with Borussia Dortmund, and esports with Team Liquid among others, our upcoming integration with Aston Martin Aramco is the latest step to bringing sports onchain. With a shared championship mentality, it’s our goal to show fans around the world that crypto is for everyone.
To learn more, please visit Aston Martin Aramco’s newsroom here.
