Coinbase Prime is launching with updated capabilitiesWe have been working tirelessly since our beta launch in May to ensure that Coinbase Prime is the most comprehensive platform for institutional investors. Today, we’re officially launching Coinbase Prime to all institutions. Coinbase Prime combines advanced trading, battle-tested custody, and financing in a single solution. Along the way, we’ve continued to add more venues to our smart router which allows clients to achieve the best available price, more assets to our custody capability, enhanced our post-trade reporting capabilities, and added to our post trade credit financing options.
Clients have used our comprehensive platform to execute some of the largest trades in the industry (read more about our work with Meitu, Microstrategy, and One River) because of our stalwart reputation as a publicly traded company, our experience with trading and custodying crypto assets at scale, and because we offer the tools and services institutions need to trade at scale. Furthermore, Coinbase Prime is unique in providing institutional clients access to a wide breadth of assets for trading and custody.
Our unified solution allows clients to quickly and seamlessly transfer assets between their trading balance (hot) and vault (cold).
Our smart order router lets you access the broader crypto market. When you place a trade, we automatically route your order to our network of venues to find you the best all-in price for the trade, including fees. These venues include other crypto exchanges and market makers as well as the Coinbase Exchange — all of which have passed our rigorous due diligence standards.
Our execution services team is available across multiple time zones to assess market conditions and offer pre-trade support, providing a seamless transition from ‘high touch’ trades to self-directed electronic trades that use the platform directly.
Our post-trade reporting capabilities complement our agency trading model by providing transparency into order routing. We also show the performance of trades versus a variety of execution benchmarks.
Maintain peace of mind by working with the most trusted name in crypto. We are a qualified custodian and have been protecting client assets over eight years.
From working with our execution services team to assess market conditions to crypto-native features like staking and governance, Coinbase Prime has the tools and services institutions need to invest in crypto. We’ll also continue investing in the future of institutional crypto by bringing the best of Coinbase to our clients. In the coming months, our teams are eager to introduce powerful solutions such as real-time market analytics and a mobile app that enables portfolio access and consensus on-the-go.
Gain access to our prime broker by navigating to coinbase.com/prime. Click “Get started” and fill in the required information to apply for a Coinbase Prime account. For our existing clients who have a Coinbase Custody, Coinbase Exchange, or Tagomi account, we will be sending out invitations to migrate over to Coinbase Prime in the near future.
About Greg Tusar
Greg Tusar serves as VP, Institutional Product for Coinbase, leading the firm’s efforts in areas like Prime Brokerage and Custody, Financing, and Coinbase Exchange. Greg joined Coinbase when the company acquired Tagomi Systems, where he was co-founder and CTO. Before Tagomi, Greg was Head of Global Execution Services and Platforms at KCG Holdings, and spent 13 years at Goldman Sachs, most recently as a Partner and global head of the firm’s equities electronic trading business.
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Apr 23, 2025
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