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Coinbase is helping corporate companies diversify with crypto

Coinbase was selected as the primary execution partner by MicroStrategy

By Brett Tejpaul

December 1, 2020

, 2 min read time

Coinbase is helping corporate companies diversify with crypto

We’re excited to announce that Coinbase was selected as the primary execution partner for MicroStrategy’s $425 million purchase of Bitcoin earlier this year. Using our advanced execution capabilities, leading crypto prime brokerage platform, and OTC desk, we were able to buy a significant amount of bitcoin on behalf of MicroStrategy and did so without moving the market. MicroStrategy chose Coinbase because of our market leading tools, which include smart order routing and advanced algorithms as well as our white glove sales and trading services.

Our system takes a single large order and breaks it into many small pieces that are executed across multiple trading venues. This type of smart order routing minimizes the trade’s market impact and helps disguise the overall trade size. Leveraging our technology, the trading team achieved an average execution price that was less than the price at which buying started. In periods of high volatility, our advanced trading tools improved the client execution by as much as 1%. For MicroStrategy, this strategy resulted in savings of approximately $4.25 million.

As more companies look to crypto to hedge or diversify their excess cash, we are ready to serve them. On our mission to create an open financial system, having companies like MicroStrategy recognize the value of crypto can be monumental in growing the cryptoeconomy. We hope that this is an inflection point for the cryptoeconomy and look forward to helping more corporate companies and institutions looking to diversify their capital allocation strategies with crypto. Working on an agency basis, clients can be sure our interests are aligned as we seek to find the best prices available in the market. The institutions we work with value our discretion and custom services as they make critical investment decisions.

Read a case study on the MicroStrategy trades.

Learn more about Coinbase Prime or Coinbase’s white label brokerage services, custody, and OTC trading.

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Brett Tejpaul

About Brett Tejpaul

Brett Tejpaul serves as Head of Coinbase Institutional, where he is in charge of expanding Coinbase’s institutional client base, introducing new features and services that institutional investors expect, and continuing to educate the institutional community about crypto. Prior to Coinbase, Brett served s the Global Head of Sales at Barclays and held leadership roles at JP Morgan. Brett received his Bachelor of Science degree from Boston College.