Coinbase Exchange is now GDAX, Adds Ether Trading

We are pleased to announce that Coinbase Exchange now supports ether trading. As we begin to support additional digital currencies, we will operate Coinbase Exchange under a new brand: GDAX (Global Digital Asset Exchange).

Over the past four years Coinbase has helped nearly 4 million consumers buy, sell, and store bitcoin. Similarly, Coinbase Exchange has provided professionals a platform to trade billions of dollars of bitcoin. To better highlight the difference between these two products:

• Coinbase is a place for consumers to easily buy, sell, and store digital currency.

• GDAX (formerly Coinbase Exchange) is an exchange for professionals to trade digital assets.

We believe Ethereum marks an inflection point for the industry. Ethereum’s advanced scripting language enables new developments such as self-executing contracts, decentralized funding models, and autonomous governance structures. As Ethereum develops, we are excited by its growth and potential to drive innovation.

Ether trading is now available on GDAX in select jurisdictions and will be available on Coinbase in the coming months. Of course, all our services will continue to support bitcoin and we look forward to adding additional digital currencies in the future.

To learn more about Ethereum, please visit our Ethereum FAQ page and co-founder Fred Ehrsam’s medium post “Ethereum is the Forefront of Digital Currency”.