Coinbase acquires Spindl to accelerate the future of onchain ads
Tl;dr Coinbase is acquiring Spindl, an onchain ads and attribution platform. Today, it's too difficult for builders to find quality users/distribution. By acquiring Spindl’s team and technology, we’ll be able to help builders go viral onchain and find distribution on Coinbase and across the onchain economy.
We have an ambitious goal of bringing one billion users onchain. And a key part of that is supporting the builders and dreamers who are building the apps to bring people onchain. As we talk with builders every day, a consistent theme stands out: builders want to go viral and we want to help them do that.
As we’ve said before, there’s a natural flywheel here: We support developers who build onchain apps, those apps attract users onchain, and having more users incentivizes more developers to build onchain. And the faster we spin this flywheel, the easier it will be to bring more and more people onchain. Builder virality is the thing that spins that flywheel faster.
To that end, we’re excited to share that Coinbase has acquired Spindl, an onchain ads and attribution platform (re)building the ad tech stack onchain, to improve the onchain discovery problem for onchain builders. Spindl was founded by Antonio Garcia-Martinez (“AGM”), an early member of the Facebook ads team who shipped Facebook’s first version of keyword targeting, audience targeting, and Facebook’s programmatic ad exchange FBX. His subsequent career in tech led him to crypto, founding Spindl in 2022 where he’s been focused on solving the onchain distribution problem that so many builders face today.
As part of this acquisition, Spindl itself will operate under Base, and will continue to support current customers without interruption. As we integrate this team & technology into Base, as with all things on Base, we're committed to maintaining open standards for publishers and advertisers alike. These principles will help us scale the ecosystem while keeping it open, fair and inclusive for everyone. Base is for everyone, and Spindl will help connect both Base and builders more broadly with distribution across the ecosystem.
The Spindl team brings unmatched expertise in onchain advertising, helping builders accelerate their reach while bringing more users onchain by connecting builders with both Coinbase users and users across the onchain economy. Their work will be crucial to expanding the ways we elevate and support builders, and we’re excited for them to hit the ground running.
